Our story

Hello, we are the founders of NOACHOU .
The adventure began long before the brand existed… the day our child took his first steps .

Like all parents, we wanted the best for him: shoes that respected the fragility of his little feet , that were soft, flexible and secure . But every time we tried them, we were disappointed: too rigid, too tight, not really suited to this very important moment.

It is from this observation that NOACHOU was born.
We imagined a shoe like a second skin , which leaves the toes free, which makes you want to move, to explore, to laugh. Not just a simple product, but a real companion for your first steps .

It was originally a parents' idea for their child.
Today, it has become a mission: to support all families who, like us, want to see their baby grow up in comfort and confidence.

Each NOACHOU pair is a little bit of our story, but above all yours: those precious moments when we applaud the first steps, when we hold our breath, when we proudly say to ourselves “he’s already growing up…” .

We created NOACHOU with love and high standards.
And we will be happy to be part of your best memories.